Meet the team
Trailblazers ready to transform the way you think about social media.
Sasha Leigh Harmer
CO-OWNER
STRATEGIST
DESIGNER
COPYWRITER
SOCIAL MEDIA MANAGER
Sasha’s journey as a nomad began in Zimbabwe, with much of her childhood spent in Zambia before completing high school and university in South Africa. Now based in Cape Town with her husband, daughter, and two beloved dogs, she continues to embrace the nomadic spirit. A passionate sports enthusiast, she loves spending time with her family, strolling along the beach, and squeezing in a round of golf whenever possible.
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With a BA Honours in Corporate Communication, Sasha has always had a deep love for the digital space. From her first internship to working alongside her partner and friend, Alichia, she has played a key role in growing businesses and helping brands unlock their full digital potential.
Her path hasn’t always been straightforward, but her diverse experiences — from product management in the small appliance industry to working with major property brands both locally and internationally — have shaped her into the creative entrepreneur she is today. Whether she’s designing or editing videos, Sasha has found a space where she truly flourishes, combining her passions for digital marketing and storytelling to help brands thrive.
Alichia Dicker
CO-OWNER
STRATEGIST
DESIGNER
COPYWRITER
SOCIAL MEDIA MANAGER
Alichia has always embodied the spirit of a true Nomad, having travelled across South Africa from a young age. This early exposure to diverse environments shaped her ability to adapt, excel under pressure, and connect meaningfully with people from all walks of life. With a background in Veldlife Management from NMU George, and certifications in Game Lodge Management, Game Ranch Economics, and Yoga, she has consistently demonstrated her passion for learning and growth.
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Now a mother, wife, conservationist, farmer and entrepreneur, she brings over 6 years of experience in social media and marketing to the table. Her journey has included working with influential people in the marketing sphere, where she expanded her skills in storytelling, strategy, and brand development.
As the founder of Nomad Collective, she combines her extensive expertise with a deep passion for authenticity and creativity, helping brands travel beyond their expectations. Her dream? To journey alongside those bold enough to take the leap and explore uncharted territories.